Google Apps MarketPlace

After the success of AppStore from Apple every other Mobile vendor has rushed to put out a AppStore of their own. No one has attained the sort of success and buzz generated by Apple. Android is the only other market place where some sort of activity is happening, but even that is nowhere near the size of Apple AppStore.

Now Google has made a new move. They have opened up a market place for Google Apps. This though is more of a headache for Microsoft. This is clearly targeted to increase the popularity of Google Apps and take away some market share from the Office. Especially since Microsoft is pushing out Office 2010 with cloud capabilities. Google will be hoping this move will allow them to create a developer ecosystem around Google Apps. I wouldn’t be surprised if Microsoft came out with a similar one very soon.

This program enables integrations with such applications as Google Gmail, Documents, Sites and Calendar. All told, the effort begins with 50 vendors participating, including Atlassian, NetSuite, Skytap and Zoho. Users can link to an application via the UI in Google applications, offering benefits like single sign-on and sharing of data between Google Apps and third-party applications. Centralized administration also is featured. Participation in Google Apps Marketplace is open to customers of the Premier, Standard and Education editions of Google Apps. Applications are linked to the marketplace via REST Web services and APIs including OpenID and OAuth.

The real sweet part in this whole deal for Developers getting in is the fact that Google will pass on 80 percent of revenues from Google Apps Market sales to participating partners and keep the remaining 20 percent. Well what are you waiting for….There is money to be made!!!!!

Here is the link to Google Apps Marketplace

Is Google testing TV Search Service

There is a recent report on WSJ which says that Google is trying to introduce Search into the TV services too. The report is available only to the Subscribed users, but still the idea is a very powerful one. The rumor around is that Google is testing a TV search service on Android OS set-top boxes. The service, being tested in conjunction with Dish Network satellite TV service, would allow users to search Dish programming as well as video Web properties, such as YouTube. But we will have to wait and see what would be the input controls in this case. Will our TV Remotes act like a Keyboard to enter the search terms and options?

Linking Web content and traditional TV programming into a searchable database for viewing is a smart idea. Eventually, TV programming will be funneled through the Internet instead of cable and satellite systems. Viewers will need a way to not only find programming but discover new ones, as well. Also the more interesting part is the role of Android in all these. Android has already been ported to Netbooks and Archos tablet like devices. So making a Set Top box run in Android might not be an impossible idea. Still, it’s hard to imagine that set-top boxes will be around for much longer as Web technology moves directly to the TV screen itself and eliminates the need for add-on devices.

Another interesting point to note here is, how Google is trying to integrate its Cash Cow (Search) into just about anything!!!!

Here is the WSJ article

Google PubSubHubbub (PuSH)

Google is developing a system that will enable web publishers of any size to automatically submit new content to Google for indexing within seconds of that content being published. Search industry analyst Danny Sullivan told us today that this could be "the next chapter" for Google.

Google would some day use PuSH for indexing the web instead of the crawling of links that has been the way search engines have indexed the web for years.Google senior product manager Dylan Casey said yesterday at Sullivan's Search Marketing Expo in Santa Clara, California that the company plans to soon publish a standard way for site owners to participate in a program much like that.


PuSH is a syndication system based on the ATOM format where a publisher tells the world about a Hub that it will notify every time new content is published. Subscribers then tell the Hub "when this Publisher posts new content, please deliver it to me right away." So instead of the Subscriber checking back with the Publisher all the time to see if there's new content, they just sit and wait to be told that there is by the Hub. The Publisher publishes something, then tells the Hub that it's available, then the Hub goes and delivers it to all the Subscribers. This can take as little as a few seconds.

If Google can implement an Indexing by PuSH program, it would ask every website to implement the technology and declare which Hub they push to at the top of each document, just like they declare where the RSS feeds they publish can be found. Then Google would subscribe to those PuSH feeds to discover new content when it's published.

PuSH wouldn't likely replace crawling, in fact a crawl would be needed to discover PuSH feeds to subscribe to, but the real-time format would be used to augment Google's existing index.


PuSH is much more computationally efficient for Google but Slatkin says that even more important is the impact of such a move for small publishers. Right now many small sites get visited by Google maybe once a week. With a PuSH system in place, they would be able to get their content to Google automatically right away.

A richer, faster, more efficient internet would be good for everyone, but the benefits in search wouldn't be limited to Google, either. The PubSubHubbub is an open protocol and the feeds would be as visible to Yahoo and Bing as they would be to Google.