Google Apps MarketPlace

After the success of AppStore from Apple every other Mobile vendor has rushed to put out a AppStore of their own. No one has attained the sort of success and buzz generated by Apple. Android is the only other market place where some sort of activity is happening, but even that is nowhere near the size of Apple AppStore.

Now Google has made a new move. They have opened up a market place for Google Apps. This though is more of a headache for Microsoft. This is clearly targeted to increase the popularity of Google Apps and take away some market share from the Office. Especially since Microsoft is pushing out Office 2010 with cloud capabilities. Google will be hoping this move will allow them to create a developer ecosystem around Google Apps. I wouldn’t be surprised if Microsoft came out with a similar one very soon.

This program enables integrations with such applications as Google Gmail, Documents, Sites and Calendar. All told, the effort begins with 50 vendors participating, including Atlassian, NetSuite, Skytap and Zoho. Users can link to an application via the UI in Google applications, offering benefits like single sign-on and sharing of data between Google Apps and third-party applications. Centralized administration also is featured. Participation in Google Apps Marketplace is open to customers of the Premier, Standard and Education editions of Google Apps. Applications are linked to the marketplace via REST Web services and APIs including OpenID and OAuth.

The real sweet part in this whole deal for Developers getting in is the fact that Google will pass on 80 percent of revenues from Google Apps Market sales to participating partners and keep the remaining 20 percent. Well what are you waiting for….There is money to be made!!!!!

Here is the link to Google Apps Marketplace